Build Your Mural Business On Best Practices
Every industry has best practices and a code of ethics, so right from the start, use those as your guiding principles. Make sure every employee understands what the ethical situations are, why it's important to abide by these practices, and what to do if faced with a difficult situation. You'll rarely be led wrong doing the right thing.
Act Quickly On Customer Complaints
If a customer comes to you with a concern, whether it's a minor question or a fairly serious problem, make the time to talk to them directly and find out what happened. Listen carefully, take notes and discuss with them what you can do to rectify the problem. Often the simple act of listening and explaining your position, and then trying to make things right, will impress the customer even if they're ultimately unsatisfied.